If you’re looking at your web stats and wondering, “Why aren’t my keywords effective anymore in SEO?” it might be because search engines like Google have made substantial changes over time, that affect how search and keyword selection works. For a powerful and effective SEO keyword strategy, it’s crucial to adapt to these changes and focus on specific types of keywords.
Use an Effective SEO Keyword Strategy:
- Local SEO Keywords:
- These keywords are tailored to your specific geographic location, helping you attract local customers who are searching for your services or products.
- Examples:
- “best pizza restaurant in Toronto”
- “affordable plumbers near me in Hamilton”
46% of all Google searches have local intent. This demonstrates the huge potential for targeting local SEO keywords.
- Lead Generation Keywords:
- These are keywords designed to attract potential customers who are likely to convert into leads, focusing on terms that indicate a higher intent to purchase or engage with your business.
- Examples:
- “buy running shoes online”
- “free trial for project management software”
88% of consumers who search for local information on their mobile devices visit or contact a business within 24 hours. This highlights the lead generation power of local keywords.
Additionally, as a business owner, it’s crucial to understand that you shouldn’t just target “keywords” in general. Instead, focus on “keywords that perform specific functions”, like the two types mentioned above. These functional keywords are far more beneficial for your content and overall SEO strategy.
Incorporating these types of keywords into your content can make your powerful and effective SEO keyword strategy more robust and aligned with current search engine algorithms. By targeting Local SEO keywords and Lead Generation keywords, you can improve your search engine rankings and attract more relevant traffic to your site.
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