Struggling to get found in voice search results? With 27% of Google users relying on voice search, you’re losing potential customers if your site isn’t optimized. Here’s a simple how to optimize my site for voice search and capture that growing traffic.
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Use Long-Tail Keywords
Voice searches are question-based. Optimize your site by using long-tail keywords that start with:
- Who
- What
- Where
- When
- Why
- How
What’s a “long tail keyword”? It’s a specific phrase or set of words that people use when searching for something online. Unlike short and general keywords (such as “bookkeeping”), long tail keywords are more detailed and focused (like “Where to find reliable bookkeeping services for small businesses in Toronto”).
How to Optimize My Site for Voice Search Using Google Search Console
To find which voice keywords bring traffic to your site, use Google Search Console:
- Go to Performance.
- Select Queries.
- Click New > Custom (regex) to and add a Query Filter as a “Custom (regex)”.
- Enter:
(?i)^(who|what|where|when|why|how)
This shows you the questions people use to find your site. Optimize the pages they land on (just click on each page listed, to get the details).
TL;DR: How to Optimize My Site for Voice Search
- Focus on Long-Tail Keywords: Use question-based phrases like “who,” “what,” “where,” “when,” “why,” and “how.”
- Use Google Search Console: Identify existing voice search keywords and optimize relevant pages.
- Google voice search is currently at 27% and growing, especially among millennials and younger.
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